6/27/2009

Atomic Indy Gets a Brand Identity

Designer Chris Bowyer does it up right.

Nine months in brings an Atomic Indy evolution. A revolution to "Mid Century Modernize the Modern World". As enthusiasm for Mid Century Modern design grows nationally, so too does readership of Atomic Indy. We're grateful to those who tune in weekly. We open-arm welcome those just joining. We light beacons for those still searching. As such, timing to introduce actual logo and graphic identity seemed appropriate.

Good friend and graphic design hero, Chris Bowyer knocked out some serious mid-mod style for us. Hit him up if you're in need. If you're not in need, you should still check out his work.

So as not to cause confusion when these new elements integrate into our various touch points - let's take a tour:

Primary Logo.


Logo version ".com".


Tag line.


Profile pic. Inspired by vintage advertising. Any resemblance is coincidental. Mostly.


Twitter background.


Header for website evolution.


Speaking of web site evolutions, seems our appetite for renovation knows no bounds. Embarking on a site redesign while running congruently with actual renovation. Wicked.

Effort to help get your all-encompassing Mid Century Modern fix inspires us to provide more information and resources. We often encounter people in search of Mid Century Modern furniture and/or Mid Century Modern real estate. Added depth in the form of furniture and real estate sections will be appearing soon. No worries, renovation blog will always be center stage. Furniture and real estate will start local, evolve to regional, and climax nationally. If you're a dealer or real estate agent specializing in Mid Century Modern - email us. We should talk.

Cheers,

-Baz

6 comments:

Tristan said...

Looking good! Everything you've shared with MCM lovers is much deserving of classy branding :)

John and Diane said...

Hey Baz-
Great designs, love the profile pic and tag line especially.
-D

Steve said...

Looks great.... and similar to the logo of the Mid-Century Modern League based in Portland.
Cool stuff!
www.mcmleague.org

troy. said...

Nice graphics!

ATOMIC GEM said...

THANKS FOR STOPPING BY FOR A PEEK AT MY SITE. MIDCENTURY FOLKS ARE ALWAYS WELCOME! I DIG YOUR SITE, AND AM GLAD TO SEE MIDCENTURY ENTHUSIASTS TAKING ON THEIR OWN SOCIAL GROUP & MOVEMENT THESE DAYS. KEEP IT ATOMIC MY MCM FRIEND!

James said...

very nice...