9/01/2010

Mid Century Modern Experience


Full day immersion into Mid Century Mod-ness.



September 18th, 2010 is going to devour your Mid Century Modern loving soul. So get your calendars and mark 'em.

Indiana Landmarks is bringing the Mod-ness.

You'll get a full day of lectures from people so worth listening to. A discussion panel with real MCM architects from back in the day. The noshing of lunch. And the cherry on top: A walking tour of an entire MCM neighborhood with access to three Mid Century Modern homes.

This awesomeness is dubbed the Mid Century Modern Experience.

Here's how it'll all play out:

Things kick-off at the Evans Woollen designed (1963) King of Glory Lutheran Church in Carmel. You'll be expertly entertained with presentations from:
  • Editor of Modernism Magazine, Sandy McLendon: "American Idyll: Reviving Suburbia"

  • Author of Atomic Indy [dot] Com (that's me!): "Corn Fed Modern"

  • Founding partner of Axis Architecture, Drew White: "How to respect original modern design while meeting the needs of contemporary life."

  • Preservationist and Atomic Ranch contributor, Connie Zeigler: "Avriel Shull and Thornhurst."

  • Panel discussion with original Indy Mid Century Modern architects, J. Parke Randall and Jack Pecsok. They'll be sharing what it was like to build modern architecture in Mid Century Indianapolis. To add some juxtaposition, we'll throw young architect, Wil Marquez in the mix. I'll be your humble host and will rely on your questions. So make 'em good.


And that's just the morning. Whew. Breathe.

We'll eat lunch. We'll talk. We'll laugh. We'll consume sustenance. Both literally and figuratively.

Then we'll head over to the famed Thornhurst Addition designed by Avriel Shull. Here Connie Zeigler leads us on a walking tour of the neighborhood and takes us into three homes. Connie's got the credentials, having written Thornhurst's recently approved nomination to the National Register of Historic Places. Tip of the fedora to Connie.


Sampling of homes from Thornhurst. We may not get access to these exact three.

Proverbial carrot has been dangled. You know you want to come out and play. So. Here are the details:

WHAT: Mid Century Modern Experience - Home tour and lectures.

WHEN: Saturday, Sept. 18, 9 a.m.-5 p.m.

WHERE: King of Glory Lutheran Church, 2201 E. 106th St., and Thornhurst neighborhood, Carmel, Indiana.

WHO: Sponsored by Indiana Landmarks.

COST: $40 for members. $45 for non-members. (Become a member).

HOW: To make reservations, call 317-639-4534 or email Suzanne Stanis.

Yes. It costs some coin. But. It goes to the preservation of Indiana's modernism (we're not getting paid to present). So come have fun, and save something with a flat roof somewhere in an Indiana corn field. You'll be glad you did.

Cheers,

-Baz

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8/24/2010

Mid Century Modern Dining Room


The 2-year evolution of a place to eat.



1. Start with a space. Make it better. > > >



2. Find some chairs. Refinish them. > > >



3. Live with a plastic folding table for a while. > > >



4. Hang a cool light. > > >



5. Build yourself a table. > > >



6. Pull it all together. > > >



7. Invite friends. > > >



Enjoy. > > >



The. End.

Cheers,

-Baz


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8/17/2010

The Original Mad Man


If Don Draper had kept a diary.




Scored a vintage book at a local antique mart.

The Diary of an Ad Man.
By James Webb Young. Originally Published
in 1944.

Can't help wonder if Matt Weiner (creator of Mad Men) drew any inspiration from these pages. Granted, this book is not oozing sex, sloshing booze, or billowing cigarette smoke, but it is written by an
"Ad Man" during the mid 20th century. And it's really good.







The book plays out as a one-a-day entry from June 1, 1942 - December 31, 1943. It covers a myriad of topics ranging from the war, the ad business, and personal interactions.

As a Mid Century Modern loving Ad Man (I work for Foundry Advertising), I devoured every entry as if it were a last meal.

Taste an excerpt from the entry dated October 2, 1942:

"Presented a new campaign to a client today and he didn't like it. He couldn't tell me why, but instead began trying to tell me how to make the ads over. This is one route to poor advertising."

Almost certain we've heard Don Draper utter near identical sentiments.

It has become impossible for me not to hear Jon Hamm's voice
as I read this book, even though it slightly pre-dates his character's
Ad Man lifestyle.



It appears first edition hardbacks pull some serious coin. Which happens to be exactly what I've got. Later printings can be had more reasonably. I think you should get a copy. Or you can read it for free online.

If all this has you craving a Mad Men fix, check out Mad Men Unbuttoned.

Cheers,

-Baz

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